Spec Launch - Lariat

The Brief
A speculative 60-second launch video for Lariat, created using the company’s published script and UI files. The goal was to fully execute the original brief while elevating the creative through a more cinematic, brand-led visual approach—within a 24–48 hour window.

Commissioned By
This was not a commissioned project. It was developed independently in direct response to a live brief shared publicly, as a way to demonstrate initiative, speed, and creative interpretation.

Approach & Execution
I handled direction, animation, typography, and sound design—bringing a sense of pacing, polish, and clarity to the product narrative. The visual tone leans dark and stylised, designed to add emotional weight while keeping the focus on functionality and flow.

Impact
Built as a self-initiated showcase to demonstrate how I work—solving creative challenges quickly, with care and intent. It’s a calling card for future-facing brands seeking high-impact product films delivered at pace.